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How to Develop Breakthrough Products and Services

Sloan School of Management MIT CC BY-NC-SA 4.0 4 lectures

Firms must develop major innovations to prosper, but they don't know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically. _15.356 How to Develop Breakthrough Products and Services_ explores several practical idea generation development methods. To convey the art required to implement each of these methodologies, experts are invited to present real cases to the class.

Syllabus

  1. 1 Lecture 1: The Paradigm Shift from Producer to User Innovation
  2. 2 Lecture 2: Basing New Commercial Products on "Lead User" Innovations
  3. 3 Lecture 3: Users Working Together in Communities Are Powerful Innovators
  4. 4 Lecture 4: Toolkits to Support Product Development by Customers

Course materials