Catalog · Nuts and Bolts of New Ventures Lecture 2 of 11 Session 1, Part 2: Market Identification and Sales: Finding Your Customer ← Previous Session 1, Part 1: Introduction: Most Startups Fail; How to Improve Your Odds Next → Session 2, Part 2: How Are You Going to Make Money?—The Business/Venture Model ✓ Mark complete Materials Transcript (PDF) ↗ transcript